October 11, 2013
Home Team Marketing
FOR IMMEDIATE RELEASE
The Alaska School Activities Association (ASAA) has announced that GCI has become the official television home of ASAA championships. During the 2013 March Madness Alaska state high school basketball championships, GCI partnered with ASAA to broadcast the eight championship basketball games.
Beginning with the 2013 Fall sports season, GCI has the broadcast rights to all State Tournament and Championship games which they can air on either a live or delayed basis; this marks a seven year agreement with GCI.
ASAA Executive Director, Gary Matthews expressed, "ASAA is excited about our new relationship with GCI. This landmark agreement will benefit student-atheletes, fans, schools and our sponsors throughout Alaska."
GCI is the largest telecommunications company in Alaska. A pioneer in bundled services, GCI is the top provider of voice, data and video services in Alaska, through which consumers can experience entertainment everywhere. GCI is also the leading provider of communications services to enterprise customers, particularly large enterprise customers with complex data networking needs. More information about GCI can be found at www.gci.com/about.
About Alaska School Activities Association
Alaska School Activities Association is Alaska's high school organization established to regulate sanctioned interscholastic activities, contests and programs. ASAA's mission is to advocate participation in co-curricular activities and promote the academic and social development of students. Over 210 high schools and 35,000 high school students participate each year in interscholastic activities. The ASAA staff manages 36 state championships each year in athletics, fine arts, academics and student government. ASAA's newest program has been the development of the Play for Keeps, Win for Life program that emphasizes healthy student citizens. ASAA also assists schools in finding the most talented coaches through the Alaska Coaches Education Program and certifies sports officials. ASAA was established in 1956 and is governed by a Board of Directors comprised of one elected member from each region and one appointed member from the Alaska Association of School Boards, Alaska Association of Student Governments, and alaska Association of School Administrators. ASAA's ability to conduct, promote, and support co-curricular activities is possible because school membership along with the strong support and high level of commitment of its many gracious suppliers and partners.