Why should customers choose High-Definition Service from GCI over DirecTV/Dish Network?

GCI will offer local HD programming. Our plan is to offer HD signals of local network broadcasters such as CBS, ABC, NBC, FOX, and PBS, when they become available.
GCI's HD Service will usually be less expensive. For customers who already own an HD-capable TV set, the only additional equipment required to receive GCI HD programming is a GCI HD/DVR converter. To receive satellite HD Service, a customer would require a new satellite HD receiver ($500 and up), plus-in many cases-a new dish or an additional dish. In addition, for that satellite HD customer to receive off-air HD signals from local broadcast stations, the customer would have to purchase an HD decoder and, possibly, an antenna ($150).
GCI's HD Service is accompanied by the ongoing advantages of cable. Regardless of whether or not a customer desires HD signals, the numerous advantages of cable over satellite continue:
- Exclusive local programming not available on satellite
- Picture quality monitoring 24/7
- No need for an ugly dish or antenna
- No need to sweep or realign your dish after winds or earthquakes
- Guaranteed reception of all the channels in each package
- Hassle-free service from a local company